Maui Commercial Photography
Graham Chappell
Photography for Brands, Businesses & Ideas
Great commercial photography does more than make something look good.
It communicates.
It creates an impression of a brand, tells a story about a place, introduces people to a product and gives businesses images they can use across websites, advertising, publications, social media and marketing campaigns.
With a background in art direction and motion-picture advertising, Graham Chappell brings a creative-director’s perspective to commercial photography in Maui and throughout Hawaii.
The photograph isn’t simply the finished product. It is part of the message.
From Advertising to Photography
Before establishing his photography career in Hawaii, Graham worked in the motion-picture advertising industry as an art director and campaign creator.
His experience included creating visual campaigns, movie posters, billboards and advertising materials for major entertainment companies.
That background provided an education in visual communication that continues to influence his commercial photography today.
Understanding the brand.
Understanding the audience.
Understanding the message.
Then creating imagery that brings those elements together.
Commercial Photography in Maui
Graham works with businesses, brands, publications, hospitality companies and creative teams looking for distinctive professional photography.
Commercial assignments can include:
Advertising Photography
Brand Photography
Hospitality & Resort Photography
Editorial Photography
Lifestyle Photography
Fashion Photography
Corporate Portraits
Product Photography
Food & Restaurant Photography
Architecture & Interiors
Travel & Tourism Photography
Events & Special Projects
Every project is different.
The photography is developed around what the images need to accomplish.
Hospitality & Resort Photography
Maui is home to some of the world’s most beautiful resorts and hospitality properties.
Professional photography can communicate far more than the appearance of a room or property.
It can communicate an experience.
The arrival.
The architecture.
The landscape.
The food.
The people.
The details.
The atmosphere.
The feeling of being there.
Graham approaches resort and hospitality photography with an editorial eye, creating imagery designed to showcase both the property and the experience it offers.
Advertising Photography
Advertising photography requires more than a technically perfect photograph.
The image needs to attract attention.
It needs to communicate quickly.
And it needs to support the larger campaign.
Graham’s experience as an art director gives him an understanding of how photography fits into the bigger picture — from the initial concept through the final image.
Whether the assignment is a single advertising photograph or part of a larger campaign, the goal is to create imagery with purpose.
Brand & Lifestyle Photography
People connect with people.
Lifestyle photography can show customers what it feels like to experience a brand rather than simply showing them what the brand sells.
Graham creates natural, visually engaging photographs for businesses that want to communicate personality, atmosphere and lifestyle.
From hospitality and tourism to fashion, wellness, food and local businesses, the photographs can be created around the story you want your audience to see.
Editorial Photography
Editorial photography is about storytelling.
A location.
A person.
A business.
A product.
An experience.
A magazine story.
Graham’s background in visual storytelling allows him to approach editorial assignments with an understanding of both photography and the larger story surrounding the image.
The photographs should stand on their own while contributing to the story as a whole.
Fashion & Portrait Photography
Graham’s experience in fashion, advertising and portrait photography allows him to create imagery that combines personality with a strong visual aesthetic.
Whether photographing a designer, model, business owner, chef, artist or creative professional, the approach can range from natural environmental portraits to highly produced editorial imagery.
The location, styling, lighting and composition all become part of the final photograph.
Architecture & Interiors
The spaces we create tell stories too.
Architecture, interiors, hotels, restaurants, private residences and commercial spaces can all benefit from photography that considers more than simply documenting the room.
Light.
Lines.
Materials.
Texture.
Scale.
View.
Atmosphere.
Graham approaches architectural and interior photography with an eye toward creating images that communicate the experience of the space.
Food & Restaurant Photography
Food photography is about more than what’s on the plate.
It’s the setting.
The chef.
The ingredients.
The people.
The atmosphere.
The experience of dining.
Graham creates food and restaurant photography designed for menus, websites, editorial features, advertising, social media and marketing campaigns.
A Creative Director Behind the Camera
One of the advantages Graham brings to a commercial assignment is experience beyond photography.
As an art director, he learned to think about the complete visual communication.
Where should the subject be?
How should the image be composed?
What should the viewer notice first?
How should the photograph work with typography?
How will the image be used?
What does the brand need the photograph to communicate?
Those questions are considered before the shutter is pressed.
Good commercial photography starts with a good idea.
Photography for the Real World
Commercial photography doesn’t always happen in a studio.
Some of the most interesting assignments happen on location.
At a resort.
On a beach.
In a restaurant.
Inside a private residence.
At a construction site.
In a kitchen.
On a fashion set.
In an office.
Or somewhere completely unexpected.
Graham is comfortable working on location and adapting the production to the environment, the people and the requirements of the assignment.
Maui & Hawaii Commercial Photography
Based in Maui, Graham works with clients throughout:
Maui
Oahu
Kauai
The Big Island of Hawaii
He is also available for destination and international commercial assignments.
The Image Is Part of the Story
A successful commercial photograph should have a purpose.
It should make someone stop.
Look.
Understand.
Feel.
Remember.
Whether the assignment is a single portrait, a complete resort library, an advertising campaign or an editorial story, Graham brings together photography, art direction and visual storytelling to create images designed to work.
Maui Commercial Photographer
Graham Chappell
Photographer · Artist · Creative Director
Maui, Hawaii
Commercial · Advertising · Editorial · Hospitality · Fashion · Lifestyle
Seeing Things Differently
Let’s talk about your next project.